Investing in Sports

From media rights and sports-adjacent businesses to the growing role of institutional investors in franchise ownership, the business of sports is evolving. Investors are beginning to bring attention — and capital — to the long underpriced and misunderstood industry. Find perspectives from analysts and industry leaders from across Goldman Sachs in the white papers, reports, and podcasts below.

Investing in Sports

From media rights and sports-adjacent businesses to the growing role of institutional investors in franchise ownership, the business of sports is evolving. Investors are beginning to bring attention — and capital — to the long underpriced and misunderstood industry. Find perspectives from analysts and industry leaders from across Goldman Sachs in the white papers, reports, and podcasts below.
#1
Sports M&A advisor for the last 10 years
#1
Media M&A advisor for the last 10 years
$100B
of sports & entertainment client assets

Source: Dealogic,  Goldman Sachs 2024

From the Businesses
White papers and reports convening athletes, industry leaders, and owners to discuss the latest trends in the sector
InsightsSpotlight on Sports
Insights from leaders across the firm, in conversation with our clients
InsightsTalks on Sports
Conversations with business and cultural pioneers about leadership and the transformation in the industry
Our LeadersIn the News